Olivia Yallop
Author
Publisher
Scribe Publications
Pub. Date
2022.
Language
English
Description
Old media is over. The internet reigns. And in today's attention economy, influencers are kings. But who are they... and how do you become one? "Break the Internet" takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Examining the new media landscape that the rise of online celebrity has created, it is an insider...